With the explosion of social media throughout the world, one’s first thought may be that older mediums like blogging have actually taken a hit. However, with the different sharing features and the way social interactions can be linked cross-platform, blogging has actually increased since sites like Facebook have been picking up billions of users.
If you have a blog, your number-one goal is probably that your content is recognized per its respective niche. For this, you’re going to need optimized blog posts to ensure that your content is ranked well. Below are some tips to help you write SEO-friendly blog posts.
Tips for Writing Optimized Posts
Update Your Research
Throwing out the fact that you need to research seems like a trite tip that you can hear anywhere. It’s even a common sense tip; everyone knows to research. However, what you might not realize is that keywords trend in and out of popularity very quickly on today’s web. This means that you need to consistently research different keywords and phrases for each new post you’re going to leave. Yes, this means daily research for the terms that are doing well.
Density vs. Word Count
Keyword density is its own issue, as well as word count. So for the happy medium in blog post optimization, you need to ensure that your density and word count gel well in order to be pulled from obscurity via the spiders. After Google’s Penguin update, you should really focus on having a blog post that’s at least 500 words. Don’t worry; this isn’t a lot. An intro, a body and a conclusion is enough to get you past the 500 mark. For density with this length, you should keep it at around 2%.
Proper Keyword Placement
Per the tip above, you know that you should stick to around a 2% density for a 500-word post. However, placement is what’s really of importance here. Keywords should be placed far enough part that they don’t read as spam, while still being placed in prime locations throughout the post to stand out as important to the spiders. In other words, make sure your headings/subheadings contain keywords, and make sure you leave one in one of the first two paragraphs (above the fold) and following thereafter every 2 paragraphs or so.
If you just press “Publish” on your blog without creating a permalink, you’re going to get something like YourBlog/419k28104 – not anything that you want for a blog. By creating a permalink, however, you have the opportunity to not only name your link but also to place a relevant keyword inside of it.
Add Your Images
Images aren’t going to be needed for every single post you leave, but they do give you an opportunity to add keywords as tags. So if you want another option to help you climb up the rankings ladder, find some images to attach to your blog post.
The five tips listed above should help you get started in terms of creating SEO-friendly blog posts. Just remember to never stop learning about SEO. The more you know about the subject, the more tools you’ll have at your disposal.