Trade linking helps sites in two ways. By linking a site to another site, or for that matter many other sites, traffic is generated between each of the sites. It also improves search engine rankings, something everyone wants to achieve. In order to trade links a site needs to find other sites that are willing to trade.
Search engines like links between sites because rankings are calculated by the number of links that are created to a site that needs to be ranked. It is the algorithms that determine this when ranking a site. The fact that it has lots of links going back to it must have relevance and therefore it must be a good site. This process will earn the site higher rankings. There are many ways of trading links but the best and most effective way of doing it is to use software which will handle a trade linking campaign for the site. The best software for the job will allow the user to create a link directory, add links to the directory, send requests to get the link that is posted on other sites and offer a way of keeping track of every response that it receives.
The owner of a site who wishes to create a link to another site has to first identify the site that they want to link to. It is of the upmost importance that when choosing a site to link to it bears a resemblance to the owner’s site, if this is not taken into account it may lower the ranking rates instead of increasing them. The consequences could be disastrous. A point to remember is that a site that is being considered as a good link should already have higher than average ranking thus improving the search engine algorithms than if linked to a lower ranked site.
When the owner has found the right site to link to their own it is essential that a link to the other site will be posted on the owners site. In some cases the link is posted on a different site than the one that the owner has requested to be linked to. This can create what is known as non-reciprocal links. These links are not too news for search engines.
When the link is posted it is normal for a request to link back is posted advising that if this is not done the original link is likely to be discarded. When the link is accepted the link trade can be considered successful. Should a reply not be received the request will be resubmitted but if there is no reply to this request the link is removed.
There is a link trading etiquette that must be followed in order to achieve successful links to other sites. If this etiquette is ignored then links will be turned down immediately. It is only accepted if a link has already been posted on an owner’s site before requesting the link to be accepted by another site.