For years, the internet has been a money-making machine for thousands of people. Search engines, like Google, Yahoo, Jeeves, and more, help people to promote their businesses, websites, products, and services.
In order to properly advertise your products and service, you need to be ranked highly in the search engines. The reason for this: The higher you’re ranked, the more people see your advertisements. Keywords help to earn a higher ranking in search engines, and to do this, SEO Marketing is employed.
Keyword linking for SEO Marketing involves placing keywords for your links, instead of the usual “click here” link. When the search engine spiders crawl your WebPages, the keywords help them to see your website/articles.
The spiders love keywords, especially the keywords that are in the title of your article or webpage. This greatly helps improve your page rank among the search engines. Using keywords for links also helps the reader identify exactly what type of info they will see once they click your link, which helps build trust, and has them come back to your site more often.
The most important part of keyword linking is also the most important part of improving your page rank. This entails making links to other articles or webpage’s that link back to your site. It’s pretty simple, the more times your page is linked through other webpage’s, the more the spiders see your webpage.
And, in turn, the higher your page will be ranked. Be careful not to just start blogs and place your links through the blogs. This has no effect on your page rank because your blog will have no page rank itself. You will need to get your site linked by pages that already have high page ranks.
Getting higher ranked sites to link to yours isn’t always easy. But if you have a good page or promise link back to their site, it can be done. To find a site in your category with a high page rank is as simple as going to Google or another search engine and simply searching for whatever your website is about. The top sites on the first few pages are the ones with the highest page rank.
Lastly, if you have ever seen a webpage with keyword linking, then you’ve probably seen that some of them have keyword links about every other word. These are normally ads to other websites. How well this works for conversion has to do with what’s on the other end. But we all know about the old adage: Location, location, location.
The more people to visit the links, the better the chances are for conversion. And the more links you have, the more chance of someone clicking. In the world of SEO, it’s a numbers game.