Whether you’re operating an online business or have a land-based business using a website, you will quickly find out that the Internet is an invaluable asset to any company. Not only can the web quickly drive traffic to your site and help with brand recognition, but it can also work against you and drive business away.
Maintaining an updated, user-friendly, business-specific website is a great way to keep your business running effectively. However, website updates need to be efficient easy. If they’re difficult to handle, the task will undoubtedly be put off and your business will suffer.
The first way businesses can update their websites efficiently is to outsource the job and hire a webmaster. This might be a little costly to your business, depending on how much actually needs to be done, but it allows you, as the business owner, to worry about your product, customers and overall brand while someone else with experience handles the updates.
Of course, this takes a lot of control out of your hands and, truthfully, it’s really an unnecessary step if you have a good bit of web knowledge.
Perhaps the most popular and certainly most efficient way to update your website is to use your host’s website tools or another third-party software program. Online editing tools, whether they come from the host or elsewhere, allow you to easily make changes and edit your pages.
The word efficient is the key here, so it’s important to remember that, unless you have website knowledge, you should only attempt to make small upgrades perhaps a few keyword changes, a few changes in page design, adding mobile options, another shopping cart/payment options, or something of a simplistic nature.
Maintaining a website with the latest software (this is especially crucial for Flash features) and making sure you update security features and text is going to help your website stay active and relevant.
The number-one reason you would update your website, outside of something literally being wrong with it, is to give your customers a reason to come back. How many times are people going to return to look at the exact same material? They’re not going to come back at all unless you are ready and willing to make changes.
To cater to your market as efficiently as possible, you have to not only be prepared to make changes, but you actually have to want to make them.
For instance: track your visitors activity on your website, track which keywords are getting people there and through what other methods they’re finding your site, and always pay attention to how your visitors are feeling about your site i.e. receiving their input through forums, etc.
Once you find out what’s working for your site and what’s not, you will know exactly where to make minor and major tweaks, and also exactly what to touch up when you update.