Is your website a sales system or just a brochure?

In building websites to sell products online, there’s a huge misconception out there about products selling themselves. Perhaps if you have the brand recognition of Apple or Coca-Cola you may find that products sell relatively easily, but once you examine the “why” behind it, you quickly realize that these huge companies have spent millions of
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A History on the Affiliate Marketing Model

The model of affiliate marketing is pretty straightforward and simple to understand. In essence, if you make it your business to promote someone else’s business, then you’ll receive a percentage of everything you help that business sell. Offline, this model has certainly been used before. Online, it’s still in its infancy and has dozens of
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Creating Services and Products that are Packaged for Easy Decision Making

In business, your product or service might truly be beneficial to a customer, but that doesn’t necessarily mean your product or service will be selected by customers. If you haven’t learned already, markets are fickle and customers are hard to pick up their decisions need to be made easy and, in order to succeed in
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Make Your Website a Strategic Marketing Vehicle

When working in any type of business online, it’s important that you always take appearances into considering. If you’re too persistent or too sloppy with your advertising, you’ll quickly be known as a spammer. If you don’t put enough focus into your product pitch, you’ll be thought of as a quick money hustler, looking to
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