Real online business is about delivering true value, not regurgitated valueless spam

When developing your website and your overall business presence online, there are really only two main pathways you can travel. The first, and the most obvious, is the path most taken. This is the path full off of those little back alleys and dirt roads where everything is sloppy and bumpy. The dust is constantly
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Turn Your Web Site into a Lead Generation Machine

To catch a customer’s attention a website has to instantly be appealing. Its appeal has to be directly related to whatever it is selling, whether a product or a service. The site has to be interesting with no unnecessary information and boring themes. There are many examples of websites that fail miserably when it comes
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Where is the Value in Your Business Service or Product?

On the road to creating a business, you’ll ask yourself a lot of questions about exactly what you’re providing to potential customers and why they will hopefully spend time and money to do business with you. You’ll question your business idea. You’ll question your marketing approach. More than anything, however, you’ll question your product/service. Whether
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Cultivating Market Perception

Market perception is going to be vital to your long-term worth as a business. Knowing how to properly cultivate this perception and promote a positive image is an aspect of business that’s going to benefit you in the long run. To begin working on your market perception, it’s important to develop your positioning statement and
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