Creating an Online Brand, the Pitfalls to be Aware of

There’s more to business than just a brand name, certainly, but how many people would drink Coca Cola if it wasn’t Coca Cola? There are many products out there on the market less expensive and that taste relatively the same. However, there’s only one Coca Cola a brand name that has been working for decades
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Managing Customer Perceptions and Expectations Effectively

A lot is said in business about building and effectively marketing products. While it’s undoubtedly true that great products marketed successfully will result in a higher probability of accomplishment, the true make-or-break of any business is its customer base. If you can keep customers satisfied, your business is bound to do well. Customers expect a
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