Protecting your identity, why start-ups should pay heed to IP law

Intellectual property and the law that surrounds the protection of brands, ideas and image rights is hitting the news with considerable frequency at the moment. The latest big story broke last Friday, with the news that rapper Jay-Z and wife Beyoncé had trademark registered their baby daughter’s name, Blue Ivy™, much to the annoyance of

Do you need to protect your intellectual property?

The opinions as to whether or not one should protect their intellectual property are vast and varied. Let’s take a look at both sides of the issue, the pros and cons: First let’s start with the pros: If you have a business idea, one unique to the industry you choose to compete in, protection is