Do you know how people find you online?

You probably have a Google Analytics account, but if you’re not a search marketing wizard you’ve probably only used it to see at a high level how much traffic you’re getting, and where in general your visitors are coming from. Google Analytics can do much, much more though. While this isn’t intended to be a guide to
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Why you should analyse your web traffic using Google Analytics

Knowing how a website is performing means you know if your marketing has been effective or not and analysing the web traffic on the site means that you are keeping an eye on whether you have got it right or if you need to rethink how you have set up your advertising strategies. Google Analytics
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