Pros and Cons of the new Facebook update: Timeline

If you’ve paid attention to Facebook lately, then you already know about Timeline. If you haven’t switched over when prompted, you will be automatically switched very shortly. This mandatory Facebook update is complete and ready to be instituted across the entire platform. Bringing a new visual design, a new ad layout, and more features, Timeline
more

Having a Facebook Page – Does it really help your Business?

Going by a recent report released by Forrester Research, Facebook is the number-one social networking site for people of all ages. By leaps and bounds, Facebook is the king of social media for its respective niche. Billions of advertising dollars pour into the network every year, and any business worth its salt has a fan
more

Should you or shouldn’t you have social media badges on your site?

If you’ve happened to watch a television show in the past ten years, you may have noticed a new trend. Instead of allowing the commercials to do all the advertising, networks have really taken advantage of the wider viewer angle provided by flat-screen TVs, and they have started putting advertisements in the corners of programs
more

What is Klout and how do you use it to understand your social presence?

Not only is today’s net filled to the brim with tons of different social networking sites, like Digg and Twitter and Facebook and so on, but you can also find many different sites out there that can give you statistics as to how successful your overall social media presence is. Just as you can find
more

How to make the most from a Facebook fan page

Everyone knows you’re supposed to have a Facebook page if you’re an online business (or any other kind of business, for that matter). But far too many businesses have a Facebook page with 112 fans and four updates. In order to make the most of a Facebook fan page, you need to understand how they
more

Which are the second tier social media networks to look at using for your business

Everyone knows that to promote an online business you need to make use of social networks like Facebook. But second tier networks, as they are called, can play an important role in marketing to a niche. Unless your website has wide-ranging global appeal across all demographics, you’re going to want to look at more specialized
more

A few things to consider when you are starting a Facebook advertising campaign

Facebook ads are a great way to drive traffic to a page, or even to your website – though the clicks are quite expensive, so you had better be sure your landing page converts well. We’ll assume you’re trying to drive traffic to a Facebook fan page or get people to “like” something or share
more

5 ways you can improve your LinkedIn profile

LinkedIn is a great way to market yourself as a professional. It’s not much use for a business as a whole, but if you’re a freelancer, contractor or independent consultant it’s one of the most important digital business cards you can have, and you neglect it at your peril. Despite being around for a while,
more

How to use Fiverr to create a cheap and cheerful Twitter background

Fiverr is a great website where people can share ideas and ways of doing things on the Internet for a nominal amount of money. The offers you find on the site are helpful, fun and some quite extraordinary things, the list is almost endless. This includes how to create a cheap and cheerful background for
more