How to make the most from a Facebook fan page

Everyone knows you’re supposed to have a Facebook page if you’re an online business (or any other kind of business, for that matter). But far too many businesses have a Facebook page with 112 fans and four updates. In order to make the most of a Facebook fan page, you need to understand how they
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How do you create an email marketing campaign?

Email marketing, despite being around since the dawn of the internet, is still a major tool in most e-commerce business’s marketing toolkits. A large list of interested customers, who all came to your website by choice and signed up because they thought you had something good to offer them, can be a fantastic source of
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How can you tell a good logo from a bad logo?

When creating a logo for a company it needs to be instantly recognisable. There can be no conflicting messages sent across to anybody who sees it and it has to be one which people will remember so in the future they will think about it and this will automatically remind them of the business it
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What needs to go into a Terms and Conditions page for your retail website

The Terms and Conditions page of your retail website needs to include certain notices about credit card use, refunds and returns which are known as ‘transaction conditions’. An example of this could be that you only accept returns up to 30 days after they have been purchased. You need to also make clear that you
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The four timeless principles of intelligent investigating

Studies have shown that small businesses have a 50/50 chance of surviving the first five years of trading. However, although statistics have improved, it does not mean that new businesses do not fail. There are certain pitfalls the new business person needs to avoid at all costs in order not to be one of those
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Why You Should Use RSS Feeds for Your Site?

If you have an online business and you like to send email and newsletters to your customers, you will benefit from having RSS feeds on your website. RSS feeds act much like an email newsletter, actually much better than that, providing you an alternative route of communication with your customers. It allows the website owners
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Abandonment – Why Visitors Don’t Turn Into Customers

Affiliate marketing is a great internet tool that needs to be investigated by anyone with a website. A well thought out plan will not only get the traffic onto the site but if managed properly will keep visitors there. This in turn offers more chance of them turning from mere visitors to valued customers. Affiliate
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Give Customers What They Want

Every business from plumbers to shoe shops and accountants to undertakers has at the core of their business the need to give customer satisfaction. To be able to give customers what they want we must first understand what the customer thinks is important. This can be quality of products, quality of service or simply price.
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