What level of investment is required for serious 2nd time entrepreneurs who understand that you need to invest in web technology?

Technology has helped businesses reach the far corners of the world at the press of a few buttons. It has opened up global markets for every company that has a website and with consumers now having access to the Internet from even the smallest of devices this means that investment in web technology is of
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How does HTML5 change the way you should have your website?

We’re blessed, in a sense, that today’s technology enables the construction of websites and various page elements without one actually needing to possess advanced knowledge. Take HTML for example. Although this is the fundamental building block of webpages, few people actually know what it is. Hypertext Markup Language is basically the language—code—websites speak, and without
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How to use Facebook timeline effectively for your business pages

There was recently a lot of hubbub in the advertising world when Facebook decided the change the layout of their page. They went from a pretty standard format, where ads and personal content and other features all fit the basic screen, to a literal vertical timeline running down the centre of the page. Facebook’s Timeline
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How to qualify your online leads using call to action buttons

Unfortunately for even the most popular and successful businesses out there, the lion’s share of people who show up to shop aren’t actually going to purchase products. Just imagine how many people look at Coca-Cola in the grocery store as opposed to buying it. The number has to be at least 500:1, and that’s a
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Real online business is about delivering true value, not regurgitated valueless spam

When developing your website and your overall business presence online, there are really only two main pathways you can travel. The first, and the most obvious, is the path most taken. This is the path full off of those little back alleys and dirt roads where everything is sloppy and bumpy. The dust is constantly
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Top 5 iPad apps to help you manage your website

For web start-ups in today’s world, technology has certainly helped curb the burden of yesteryear. Even when speaking in terms of Dotcom businesses specifically, the last decade has ushered in a wave of advancement unlike any witnessed before. Creating a website today and managing your business is made easier with a wide assortment of tools,
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What is a personal brand and how does it affect your online business?

As you begin to learn more about how to be a successful player in the realm of online business, you are undoubtedly going to hear a lot about branding. To explain what a brand is, what it does, how it’s built up and how incredibly fragile it is, just look at a large corporation like
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Why you need to research your competition

One of the more daunting aspects of online business that start-ups deal with is that fact that no matter how original they think they are, they find a lot of competition out there in their respective niche. Even if you’re catering to a niche inside of a larger niche, you’re going to find that you’re
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What is brand planning and how does it help your business?

Do you know what you’re going to name your website yet? Let’s say, for a moment, that you’re deciding on MyNewBusiness.co as your site and business name. Now, let the good times roll. The traffic should be here any minute. Yep. Any minute now… Oh, no one’s showed up yet? That’s because no one knows
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