The importance of branding in the online business market

Branding is a relatively new concept to online marketing and although it was commonly used in the offline marketing world, online marketers remained very much in the background. Things have changed dramatically over recent times and branding is now considered to be an extremely important factor for online businesses to succeed in a very competitive
more

What is a personal brand and how does it affect your online business?

As you begin to learn more about how to be a successful player in the realm of online business, you are undoubtedly going to hear a lot about branding. To explain what a brand is, what it does, how it’s built up and how incredibly fragile it is, just look at a large corporation like
more

What Makes a Terrific Brand and why is it Important?

Have you drunk a Coke lately? Have you gone to McDonald’s? These brands are recognizable around the entire world. What about them makes them tried, true people pleasers? A well-executed approach to branding is a key part of the immense success enjoyed by such companies. They’ve also been a very long time in the making.
more