What are the main concerns with digital marketing to the mass market?

Having a good marketing and advertising strategy in place means that businesses get the right exposure of services or products there are offering consumers. In the past this proved to be a very expensive operation which involved a lot of planning. Digital marketing came along and offered businesses an affordable option that is proving to
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Pros and Cons of the new Facebook update: Timeline

If you’ve paid attention to Facebook lately, then you already know about Timeline. If you haven’t switched over when prompted, you will be automatically switched very shortly. This mandatory Facebook update is complete and ready to be instituted across the entire platform. Bringing a new visual design, a new ad layout, and more features, Timeline
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Having a Facebook Page – Does it really help your Business?

Going by a recent report released by Forrester Research, Facebook is the number-one social networking site for people of all ages. By leaps and bounds, Facebook is the king of social media for its respective niche. Billions of advertising dollars pour into the network every year, and any business worth its salt has a fan
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How to use Facebook timeline effectively for your business pages

There was recently a lot of hubbub in the advertising world when Facebook decided the change the layout of their page. They went from a pretty standard format, where ads and personal content and other features all fit the basic screen, to a literal vertical timeline running down the centre of the page. Facebook’s Timeline
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A few things to consider when you are starting a Facebook advertising campaign

Facebook ads are a great way to drive traffic to a page, or even to your website – though the clicks are quite expensive, so you had better be sure your landing page converts well. We’ll assume you’re trying to drive traffic to a Facebook fan page or get people to “like” something or share
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Why you should analyse your web traffic using Google Analytics

Knowing how a website is performing means you know if your marketing has been effective or not and analysing the web traffic on the site means that you are keeping an eye on whether you have got it right or if you need to rethink how you have set up your advertising strategies. Google Analytics
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Increase Retail Sales Quickly and Easily

If you already have a relatively solid business in place, then those supposedly easy methods will work a lot easier than if you have no business in place at all. In fact, that’s how everything labelled easy is supposed to work. It simply helps you tune up your machine; it doesn’t necessarily give you the
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Is the iPad a Game Changer for the Mobile Browsing Market?

When you think in terms of business, no advertising medium has ever come along with the power, speed and convenience of the Internet. The evolution of the Super Information Highway itself has been the biggest game changer in business history and each new device that pops up and allows Internet access has the potential to
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Publicity for Growth and Profit

One of the things you’ll work hardest at in your business is marketing your brand and trafficking your products and/or services. Even if you manage to become successful, the marketing doesn’t stop there. When’s the last time you’ve gone a week without seeing an ad somewhere for McDonald’s or Coca-Cola? For ultimate growth and profit,
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