A simple fact of business that can be detrimental to you if you don’t understand it is that not everyone thinks the same way. Sure, a million people might purchase the same product but you can bet that they didn’t all arrive to the conclusion the same way. Translate this to Internet keywords and you can understand why it’s sometimes so difficult to market to the masses.
One of the easiest methods to use for keyword research today is the Google AdWords Keyword Tool. If you haven’t discovered it yet, then you might be missing out on some vital research for your website/marketing campaign.
Why is finding the right keywords so important to your success? Well, think about how you write for a minute. Are the words you use to describe your product the same words people are using when they search for a product? The simple answer: probably not. That’s where the research comes in.
By finding keywords, what you’re really finding is the buyers’ language. This is the way you communicate with them to get started – you speak their language. If only 50 people search for the words you use per day, then going with the word 5,000 people search for is just common sense.
Google’s Keyword Tool helps you build up a base of keywords this way. The way it works is relatively easy although it does morph into some difficulty later on down the road.
When you use the Google Keyword Tool, you’ll simply type in the word you have in mind -whether you got it from a website, product, brainstormed, etc., is inconsequential – and the results will be displayed below along with the statistics on how many people used this keyword.
As you can guess, the more popular phrases are the most desired, and thus they’re the most used by your competition. However, you can select any keyword you want to use.
To keep up with this data, you’ll have to use a spreadsheet program. There are a few available that you’ll find simply by typing Google Keyword Tool into your browser, but they’re unaffiliated with Google. This will help you keep track.
This tool is easy enough to use, but it’s only a temporary solution. It doesn’t provide you with a whole lot of results or statistics, and the process will get you started in your research but will not keep you going beyond the words you find.
For what it is, though, the Google Keyword Tool is a great application to run for your business. Granted, it’s only one part of many you’ll need; but since it’s so incredibly easy to use by itself, the tool can be accessed quickly, perform a search and give you new ideas any time you need them.
It’s not the nuke, but it’s an effective weapon to have in your arsenal.