What are eye-tracking studies and how do they help my website?

Since the earliest days of e-commerce people have been trying to understand how they can optimize websites to take advantage of the way people view information on a page. We already know a lot about how people read a page or an advertisement, so it isn’t that difficult to transfer this knowledge to a web
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What you need to look for in a good logo

Your logo is one of the most important – if not the most important – pieces of your website’s graphic design. A poorly designed, or an over or under-designed logo, will rob your website of credibility and make it look like you don’t know what you’re talking about. There are no hard and fast rules
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How do you structure up a returns policy for your retail website

Sooner or later, someone is going to want to return something they bought from your online store. How you handle this process can decide whether or not that customer returns to buy from you again, even after having a bad experience with one product. Your returns policy will depend on what kind of industry you
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Why you should avoid frames in your website design

Web designers are occasionally confronted with clients who have antiquated conceptions of what makes a website good. The most frustrating of these is the use of frames. Frames were cool in the early days of the internet, before CSS made styling web pages so much simpler. Frames essentially tell the browser to create a divide
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What is a web producer

Web producers play many vital roles in creating websites which are interesting for their audiences on every possible level. This means they are capable of not only making a site look good but also that it performs well. This involves a lot of factors which need careful planning and organising. A good web producer will
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