7 SEO myths that don’t help your search rankings

There are thousands of little tweaks you can make with your website in order to better optimize it for search engines and for readers. People are coming up with new and exciting tactics every single day, not to even mention that search engines are constantly changing and are forcing the wheel to be modified if
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How Did the Google Freshness Update Affect SEO?

Google has long been the biggest name associated with the internet, with its changes ultimately setting the entire table for how the SEO game is played. If Google decides to insert a new policy or to tweak its algorithm, you better believe that everyone is going to follow suit with the changes to keep up
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Driving Upwards Value in Your Product or Service to Outshine Your Competition

Business is a competitive field, no matter how you look at it. Anyone’s goal in business should be to perform better than the competition. Of course, there are many ways to go about this, some legitimate and some quite unsavoury. One of the best ways to accomplish this is to drive your product or service’s
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Increase Retail Sales Quickly and Easily

If you already have a relatively solid business in place, then those supposedly easy methods will work a lot easier than if you have no business in place at all. In fact, that’s how everything labelled easy is supposed to work. It simply helps you tune up your machine; it doesn’t necessarily give you the
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Creating an Online Brand, the Pitfalls to be Aware of

There’s more to business than just a brand name, certainly, but how many people would drink Coca Cola if it wasn’t Coca Cola? There are many products out there on the market less expensive and that taste relatively the same. However, there’s only one Coca Cola a brand name that has been working for decades
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Managing Customer Perceptions and Expectations Effectively

A lot is said in business about building and effectively marketing products. While it’s undoubtedly true that great products marketed successfully will result in a higher probability of accomplishment, the true make-or-break of any business is its customer base. If you can keep customers satisfied, your business is bound to do well. Customers expect a
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Using Online Marketing to Leverage Costs Benefits

Some aspects of business truly seem too complicated to tackle for the regular Joe’s and Jane’s of the world just looking to open and run a small business. Take the financial term leverage for example. When you look at it as a general term, meaning a technique to multiply gains and losses, it seems a
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Using Cognitive Profiling to Study the Attitudes, Beliefs and Traits of Successful Entrepreneurs

We’d all like to delve into the minds of the most successful among us to see if we can recreate the formula. Moguls like Bill Gates and Donald Trump, just to name two of too many, we believe to possess some secretive trait that will propel us in that direction if only we can find
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