Which social networks are good for what industries?

Online businesses in general can benefit from social networking sites, and if these are used correctly it can mean a lot of extra revenue from customers you would not normally have reached. There are many advantages to using these marketing platforms and this includes free advertising, building a solid customer base, establishing your own branding
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Should you or shouldn’t you have social media badges on your site?

If you’ve happened to watch a television show in the past ten years, you may have noticed a new trend. Instead of allowing the commercials to do all the advertising, networks have really taken advantage of the wider viewer angle provided by flat-screen TVs, and they have started putting advertisements in the corners of programs
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How to use Facebook timeline effectively for your business pages

There was recently a lot of hubbub in the advertising world when Facebook decided the change the layout of their page. They went from a pretty standard format, where ads and personal content and other features all fit the basic screen, to a literal vertical timeline running down the centre of the page. Facebook’s Timeline
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What is Klout and how do you use it to understand your social presence?

Not only is today’s net filled to the brim with tons of different social networking sites, like Digg and Twitter and Facebook and so on, but you can also find many different sites out there that can give you statistics as to how successful your overall social media presence is. Just as you can find
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Top 5 ways to destroy your Twitter credibility

Although it’s only a few years on the scene, Twitter is a massive social media network that practically everyone with a mobile device uses. From famous celebrities and politicians to the average plumber and stay-at-home mom, sending out a tweet has become as addictive as cigarettes in some circles. With so many active users, of
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Which are the second tier social media networks to look at using for your business

Everyone knows that to promote an online business you need to make use of social networks like Facebook. But second tier networks, as they are called, can play an important role in marketing to a niche. Unless your website has wide-ranging global appeal across all demographics, you’re going to want to look at more specialized
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What are lists in Twitter and why are they useful?

Twitter unveiled its long-awaited lists functionality in 2009, and this has given both private and business users much greater power over how to organise information on the popular microblogging service. As a business owner, you’re probably wondering how you can turn Twitter lists into money. While their application is more useful for personal feed organization,
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A few things to consider when you are starting a Facebook advertising campaign

Facebook ads are a great way to drive traffic to a page, or even to your website – though the clicks are quite expensive, so you had better be sure your landing page converts well. We’ll assume you’re trying to drive traffic to a Facebook fan page or get people to “like” something or share
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