Creating a Marketing Strategy for Your Business: Part A

Getting Started The following guide will cover basic tips and techniques to enable the development of a marketing strategy for a business. Properly implementing a strategy is equally as crucial as the strategy you choose to proceed with. The most important thing to remember is that, in order to achieve sustainable success, the market strategy
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What is direct mail marketing and how effective is it?

There are countless advertising tools that help people to succeed in marketing. From old-school mainstays to new up-and-comers, the amount of marketing techniques available to the public is staggering. What’s even more staggering is the effectiveness of these techniques. In business, direct mail is perhaps one of the most popular means of advertising. Direct mail
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What Being Sticky Means in Advertising

In economics, the term “sticky” describes a situation in which a particular variable is defiant to change. You can see this with nominal wages, and how they’re said to be sticky. Various factors contribute to the “stickiness,” including unions, stubbornness, self-interest, and price regulations. But in the world of advertising, especially on the web, “sticky”
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