What are the key factors to take into account when setting up a complete e-commerce website?

E-commerce websites open up many doors and can this can have huge advantages and benefits for both consumers and the business which sets it up. There are however, certain key factors which have to be taken into account to ensure that the e-commerce website works well for the consumer and the e-tailer. An online store
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The importance of branding in the online business market

Branding is a relatively new concept to online marketing and although it was commonly used in the offline marketing world, online marketers remained very much in the background. Things have changed dramatically over recent times and branding is now considered to be an extremely important factor for online businesses to succeed in a very competitive
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How do you measure ROI for video marketing campaigns online?

Knowing that your online video marketing campaigns are actually achieving the results you had hoped for is an important factor when it comes to the effectiveness of it. Knowing how to measure how successful they are means being able to calculate your return on investment, known as ROI. This sounds pretty easy to do, but
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How can technology help my business to expand into social media?

More and more businesses are realising how much they can benefit from the marketing platforms that social media offers them, it is obviously very tempting to jump on the band wagon as soon as feasibly possible. The fantastic leap that technology has offered both small businesses and corporate companies to expand to the far corners
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What level of investment is required for serious 2nd time entrepreneurs who understand that you need to invest in web technology?

Technology has helped businesses reach the far corners of the world at the press of a few buttons. It has opened up global markets for every company that has a website and with consumers now having access to the Internet from even the smallest of devices this means that investment in web technology is of
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What to avoid when Selling Products Online?

Most economists in the mainstream tend to agree that, because of the all-encompassing, come-one, come-all nature of the Internet, the web is one of the few legitimate venues to consistently thrive through economic downturn. This is not a fact lost on the average businessperson looking to create a web presence. Millions of newcomers venture into
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Simple Steps to Cold Calling Success

With millions of homes across the globe having computers, as well as millions of people out there on streets with mobile devices, the Internet is absolutely everywhere. It’s no wonder that most of the business tips you’ll find revolve around the web. However, the telephone isn’t dead just yet, and cold calling can still bring
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