What level of investment is required for serious 2nd time entrepreneurs who understand that you need to invest in web technology?

Technology has helped businesses reach the far corners of the world at the press of a few buttons. It has opened up global markets for every company that has a website and with consumers now having access to the Internet from even the smallest of devices this means that investment in web technology is of
more

What’s the Difference Between Hosted Exchange and POP3?

This is a question asked frequently by small companies who are struggling to find an efficient way to share data and manage their increasing volumes of communications. Essentially the difference is having your email all stored on a central server and distributed from there, or being individually received by each mailbox from external sources. An
more

Real online business is about delivering true value, not regurgitated valueless spam

When developing your website and your overall business presence online, there are really only two main pathways you can travel. The first, and the most obvious, is the path most taken. This is the path full off of those little back alleys and dirt roads where everything is sloppy and bumpy. The dust is constantly
more

Do you have a digital strategy that works?

Most of what you’re going to find in business deals directly with strategizing. This is really a phase of business that never ends. You will strategize during the conceptual phase of your business. You will again strategize when launching your business. You strategize to traffic, to leverage your business, to get more leads and customers.
more

Strategic Planning – A Small Business Necessity

Everything you do in business is going to require some level of planning. From first putting together your initial business plans to targeting customers in hopes of making your first sale, the process is all about planning and following through. For small businesses in particular, strategic planning is an incredibly important aspect that should never
more

How to create a successful survey for your business

If you need to know more about customer feedback, learn more about your target audience or PR coverage, the best way of doing this is to conduct a survey. Sounds easy enough but it can be a struggle to get started. There are companies who specialise in this field and they will take all the
more

Give Customers What They Want

Every business from plumbers to shoe shops and accountants to undertakers has at the core of their business the need to give customer satisfaction. To be able to give customers what they want we must first understand what the customer thinks is important. This can be quality of products, quality of service or simply price.
more