What is brand planning and how does it help your business?

Do you know what you’re going to name your website yet? Let’s say, for a moment, that you’re deciding on MyNewBusiness.co as your site and business name. Now, let the good times roll. The traffic should be here any minute. Yep. Any minute now… Oh, no one’s showed up yet? That’s because no one knows
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Do you have a digital strategy that works?

Most of what you’re going to find in business deals directly with strategizing. This is really a phase of business that never ends. You will strategize during the conceptual phase of your business. You will again strategize when launching your business. You strategize to traffic, to leverage your business, to get more leads and customers.
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Do you know how people find you online?

You probably have a Google Analytics account, but if you’re not a search marketing wizard you’ve probably only used it to see at a high level how much traffic you’re getting, and where in general your visitors are coming from. Google Analytics can do much, much more though. While this isn’t intended to be a guide to
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How to make the most from a Facebook fan page

Everyone knows you’re supposed to have a Facebook page if you’re an online business (or any other kind of business, for that matter). But far too many businesses have a Facebook page with 112 fans and four updates. In order to make the most of a Facebook fan page, you need to understand how they
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Are you using Google Places, why you need to!

Google Places is an innovative new search feature from Google that is specifically designed to help local businesses with a physical presence. If that’s not you, then Google Places won’t really help your online marketing efforts. Google Places is great for people who are trying to market their shop, restaurant, etc., online, and it can
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What is the best way to promote your website

Asking this question is a little like saying “what is the best way to cook food?” The answers are as various as there are types of food. But there are a few simple truths that hold for almost all websites, regardless of niche or product. For the purposes of this article, we’ll stick with websites
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5 ways you can improve your LinkedIn profile

LinkedIn is a great way to market yourself as a professional. It’s not much use for a business as a whole, but if you’re a freelancer, contractor or independent consultant it’s one of the most important digital business cards you can have, and you neglect it at your peril. Despite being around for a while,
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How can Twitter be useful for businesses?

Twitter is undoubtedly a useful tool for promoting just about any business, but its application needs to be properly understood in the context of your business. Here are a few tips for using Twitter to promote your business. 1.Don’t underestimate Twitter’s usefulness If you are in an extremely specialized niche market, don’t expect to suddenly have thousands of
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What does above the fold mean for websites?

Before the advent of the Internet ‘above the fold’ was an term used in graphic design to describe how they presented an important photograph or news story on the top half of the front page of a newspaper. On a newsstand papers are folded leaving only the upper portion visible to the public who can
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