Turn Your Web Site into a Lead Generation Machine

To catch a customer’s attention a website has to instantly be appealing. Its appeal has to be directly related to whatever it is selling, whether a product or a service. The site has to be interesting with no unnecessary information and boring themes. There are many examples of websites that fail miserably when it comes
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Five Leadership Keys for Effective Business Change

In this article I hope to highlight the five key ways good leadership will effectively change the fortunes of a business. To be a leader in the world of business you have to have a range of qualities both personal and vocational. Below I have sub sectioned these qualities into the key areas that need
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A Review of the Book, The Richest Man in Babylon

Books–the written word in general–will always have a place in our hearts above technology. For whatever reason, books have endured where technology has become obsolete and has had to advance. For the entrepreneurs of the world, even books written in the Depression era are still viable, like George Samuel Clason’s The Richest Man in Babylon.
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The Science of Persuasion

The power of persuasion has been on full display throughout history. Some will insist that even the concept of religion is nothing but a mere power play turned massive world trend, persuading people to live by a set of rules. Others, victims of personality cults, have witnessed first-hand just how persuasive things like propaganda can
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How Does Your Organization Define Corporate Culture?

In business, there are many ways in which any organization can define corporate culture. To put it in simple terms, an organizations corporate culture can be defined by its management style, hiring practices and also the physical space the organization provides for its employees. When defining your organizations corporate culture, these aspects must be looked
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How do you identify potential Business Acquisition Targets?

No matter what you do in business, it should be done methodically with a lot of thought put into it. This is especially true for making acquisitions. Instead of leaping on a sudden opportunity, it’s important to realize that acquiring a target is a big commitment. In order to identify potential acquisition targets, you first
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Boost Your Sales by 80% with a ‘Call to Action’

In the world of Internet marketing, there are countless techniques people use to boost their sales. From honing their PPC bids to working through article marketing and email campaigns, there’s always a nifty little tactic you can employ to generate more traffic and earn more conversion. However, there’s perhaps no more significant aspect of your
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The Top 10 Reasons Why You Should Only Sell High Quality Products

Thinking about starting a work-from-home business on your computer? During these tough economic times, one of the only true industries proving to be recession proof is Internet marketing. Of course, this doesn’t mean that any goose you shack up with will lay golden eggs. Truthfully, most Internet businesses fail before they even get started. Why
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The Effectiveness of Face to Face Meetings in the 21st Century

With today’s highly advanced technological world, you literally don’t have to leave your home for the vast majority of life’s activities. Need to do some shopping? Okay, just log onto the Net and shop away! How about the dating pool? The Internet even has that covered, offering hundreds of dating sites. What about business? Well,
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