Top 10 Website Marketing Tips for Small Business

Did you know that over 85% of all new business ventures ultimately fail? This statistic shouldn’t deter you from your dreams; it should just put you on alert. You need to realize that, since businesses fail so often, you need to do whatever is necessary to ensure that you succeed. This means focusing on the
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Should you accept paid reviews on your website?

There are a lot of things you’re going to learn as you begin to explore website-building, marketing and trafficking techniques, and ways to bring people over to your business on a long-term, repeatable basis. Some of what you learn are going to be good, solid, reliable methods. Other things you learn, more of the black-hat
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What is a personal brand and how does it affect your online business?

As you begin to learn more about how to be a successful player in the realm of online business, you are undoubtedly going to hear a lot about branding. To explain what a brand is, what it does, how it’s built up and how incredibly fragile it is, just look at a large corporation like
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What is brand planning and how does it help your business?

Do you know what you’re going to name your website yet? Let’s say, for a moment, that you’re deciding on MyNewBusiness.co as your site and business name. Now, let the good times roll. The traffic should be here any minute. Yep. Any minute now… Oh, no one’s showed up yet? That’s because no one knows
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Business Start-up Key Tools

Different businesses will have different needs when it comes to starting up.  For example a builder will almost certainly require a white van, while a web designer may only need a computer. However, there are some crucial tools that all start-ups should consider having, this post attempts to identify some of the key tools for
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How do you create an email marketing campaign?

Email marketing, despite being around since the dawn of the internet, is still a major tool in most e-commerce business’s marketing toolkits. A large list of interested customers, who all came to your website by choice and signed up because they thought you had something good to offer them, can be a fantastic source of
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Strategic Planning – A Small Business Necessity

Everything you do in business is going to require some level of planning. From first putting together your initial business plans to targeting customers in hopes of making your first sale, the process is all about planning and following through. For small businesses in particular, strategic planning is an incredibly important aspect that should never
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Driving Upwards Value in Your Product or Service to Outshine Your Competition

Business is a competitive field, no matter how you look at it. Anyone’s goal in business should be to perform better than the competition. Of course, there are many ways to go about this, some legitimate and some quite unsavoury. One of the best ways to accomplish this is to drive your product or service’s
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