What are the main concerns with digital marketing to the mass market?

Having a good marketing and advertising strategy in place means that businesses get the right exposure of services or products there are offering consumers. In the past this proved to be a very expensive operation which involved a lot of planning. Digital marketing came along and offered businesses an affordable option that is proving to
more

Why you should analyse your web traffic using Google Analytics

Knowing how a website is performing means you know if your marketing has been effective or not and analysing the web traffic on the site means that you are keeping an eye on whether you have got it right or if you need to rethink how you have set up your advertising strategies. Google Analytics
more

Marketing Online Viral

In business, you will find and undoubtedly learn many various marketing techniques that will help your chances of business success. In today’s world, many of these methods are centered on the Internet, using its endless potential to help you market your brand to customers. With all the many methods you will learn about, viral marketing
more

Publicity for Growth and Profit

One of the things you’ll work hardest at in your business is marketing your brand and trafficking your products and/or services. Even if you manage to become successful, the marketing doesn’t stop there. When’s the last time you’ve gone a week without seeing an ad somewhere for McDonald’s or Coca-Cola? For ultimate growth and profit,
more

Do I need to do online Advertising in the Start-up Stage of my Business?

People have been working for years on perfecting the online business formula. The Internet can be quite fickle at times. Sometimes it’s a mirror of the real world, and other times it’s a world unto itself, where everything’s completely out of whack. Although there are certain steps preferred by online gurus, there’s no real set
more

Why All Small Businesses Should Blog?

In this day and age of instant information, no brand of media has a quicker turnaround and a larger readership than the blogosphere. Blogs are free to own and operate, apart from time, and they’ve been known to turn regular Joes and Janes into famous bloggers. The trick: fresh, interesting content, regularly updated. It’s the
more

How to be Sure Your Advertising is Reaching Your Target Market

Marketing has been likened to putting a message in a bottle. You take your time to write it out, seal it up, toss it out into the ever-moving ocean and hope desperately that it reaches a target. With today’s multi-media basically running the world, the old bottled message way of thinking is now reversed. Now
more