Different businesses will have different needs when it comes to starting up. For example a builder will almost certainly require a white van, while a web designer may only need a computer.
However, there are some crucial tools that all start-ups should consider having, this post attempts to identify some of the key tools for business start-ups. Some may be obvious but others may be less so but all should be considered by those starting out on the road to self-employment to ensure they access the benefits the lifestyle has to offer.
Affordable, Simple Solutions to Grow Your Business
- A website. Yes, everybody knows that you need a website to run a business these days, but not everyone has the experience to set one up. Internet retail is the only area of growth in the economy at the moment and consumers are deserting the High Street in droves.
This is no time to start a business without some form of web presence. For those on a shoestring budget, with no technical expertise at all visit “Getting British Business Online” (GBBO) who offer a free, basic, website. In the long term you should consider developing this from the free and basic format in order to stand out, but it’s a good place to start.
- Google have a whole host of tools to help you in the competitive world of internet sales. These include “AdWords” which allows you to create internet ads, set your own budget and choose when and where ads are displayed. It beats old fashioned print advertising in that it allows you to target popular search terms relating to your product – getting adverts to customers who are already looking for your services.
You only pay for the ad when someone clicks on it and you can limit your budget to suit your pocket. Even for the most techno-phobic amongst us “AdWords” is simple to use and considerably cheaper than hiring a PR Agency.
- Consider outsourcing. When you are starting out in business you’ll need to concentrate on what you do best. For tasks that you have little or no expertise in, consider using the power of the web to find someone who does. Technology means you can access a whole host of freelancers in just about any field you could choose, from around the globe.
Whether it’s designing your first professional website or a logo for your firm, the web can allow you to access professionals in nearly every industry.
- Get an accountant and accountancy software. This is one area that many start-ups fear may be a cost too far. However, the complexity of tax regulations and the requirements for filing various documents means that you really can’t afford to risk working without an accountant. Accountancy software is available in the traditional desktop variety or as online accounting software, the latter being the most flexible and easy to manage.
- Make the most of cloud computing – this leads on from online accountancy software which is a cloud based system. Small start-ups can benefit from using cloud based software which offers reliability, automatic updating and back up of important data. If you are relying on one computer, cloud software is essential. It frees up space on your hard drive, but more importantly keeps all your business data and documents safe and accessible, whatever happens to your computer.
There is an emphasis in the above list of essential tools on cloud computing solutions for business. This is no coincidence. Cloud computing offers security and accessibility for your data. At the same time it can save time for any business, large or small. For start-ups, cloud computing systems should be considered the most important tool of all.
Carlo blogs on small business, covering everything from the start-up basics to finances and invoicing software. When he’s not online he enjoys good food, swimming and visiting his local cinema.