How does the growth of tablet PCs affect your decisions in website design?

Technology today has meant that everyone who owns a mobile phone or a tablet PC can access the Internet on their devices no matter where they are. No one has to use either a laptop or static computer to get online whether for business purposes or pleasure. This has meant that many people who want websites
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How do you measure ROI for video marketing campaigns online?

Knowing that your online video marketing campaigns are actually achieving the results you had hoped for is an important factor when it comes to the effectiveness of it. Knowing how to measure how successful they are means being able to calculate your return on investment, known as ROI. This sounds pretty easy to do, but
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How can web technology help me to create a more flexible working solution for my employees?

Everyone who is in business these days realises the importance of accuracy and speed when it comes to dealing with customers over the Internet. Companies have had to rethink their strategies and how they organise the most mundane jobs to the most complicated ones around the office. Employees have had to get up to scratch
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How can technology help my business to expand into social media?

More and more businesses are realising how much they can benefit from the marketing platforms that social media offers them, it is obviously very tempting to jump on the band wagon as soon as feasibly possible. The fantastic leap that technology has offered both small businesses and corporate companies to expand to the far corners
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Creating a Company Knowledge Base – What to Think About?

As your company grows beyond its founders and its first generation of employees, ensuring that the intellectual capital, knowledge and expertise that your company is built on is passed on effectively becomes an important challenge. I worked at a company that had a fantastic knowledge base, which was constantly used and regularly updated. With at
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Can You Run a Multi-Person Business From an iPad?

Loads of Apple fanboys are touting the iPad’s capability, with one marketer taking on the challenge of only using his iPad to do his job for 30 days.  But can you run a business that employs several people entirely from an iPad? The answer is yes, there’s an app for that. Or a suite of
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What level of investment is required for serious 2nd time entrepreneurs who understand that you need to invest in web technology?

Technology has helped businesses reach the far corners of the world at the press of a few buttons. It has opened up global markets for every company that has a website and with consumers now having access to the Internet from even the smallest of devices this means that investment in web technology is of
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What’s the Difference Between Hosted Exchange and POP3?

This is a question asked frequently by small companies who are struggling to find an efficient way to share data and manage their increasing volumes of communications. Essentially the difference is having your email all stored on a central server and distributed from there, or being individually received by each mailbox from external sources. An
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Where can I find information to help me manage outsourcers effectively?

A lot of online businesses today have realised the benefits of outsourcing work as it means they lower their overall costs as well as reducing risks. It also enables their e-commerce company to become a lot more competitive in an ever demanding business environment. The advantages are very appealing but outsourcing involves a considerable amount
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