things-you-need-to-work-on-seo

Writing SEO friendly blog posts

With the explosion of social media throughout the world, one’s first thought may be that older mediums like blogging have actually taken a hit. However, with the different sharing features and the way social interactions can be linked cross-platform, blogging has actually increased since sites like Facebook have been picking up billions of users. If
more

Top 10 Website Marketing Tips for Small Business

Did you know that over 85% of all new business ventures ultimately fail? This statistic shouldn’t deter you from your dreams; it should just put you on alert. You need to realize that, since businesses fail so often, you need to do whatever is necessary to ensure that you succeed. This means focusing on the
more

Protecting your identity, why start-ups should pay heed to IP law

Intellectual property and the law that surrounds the protection of brands, ideas and image rights is hitting the news with considerable frequency at the moment. The latest big story broke last Friday, with the news that rapper Jay-Z and wife Beyoncé had trademark registered their baby daughter’s name, Blue Ivy™, much to the annoyance of
more

What are the main concerns with digital marketing to the mass market?

Having a good marketing and advertising strategy in place means that businesses get the right exposure of services or products there are offering consumers. In the past this proved to be a very expensive operation which involved a lot of planning. Digital marketing came along and offered businesses an affordable option that is proving to
more

What are the key factors to take into account when setting up a complete e-commerce website?

E-commerce websites open up many doors and can this can have huge advantages and benefits for both consumers and the business which sets it up. There are however, certain key factors which have to be taken into account to ensure that the e-commerce website works well for the consumer and the e-tailer. An online store
more

The importance of branding in the online business market

Branding is a relatively new concept to online marketing and although it was commonly used in the offline marketing world, online marketers remained very much in the background. Things have changed dramatically over recent times and branding is now considered to be an extremely important factor for online businesses to succeed in a very competitive
more