Affiliate marketing has long been one of the premier career opportunities for work-at-home entrepreneurs. It doesn’t take much startup capital to get involved and, if done right, this brand of business is a very low-risk, high-reward venture. There are many different sub-strategies involved in affiliate marketing, and the back-end method is one of the most lucrative.
Back-end marketing is far more lucrative for both the merchant and the affiliate if handled correctly. Basically, as an affiliate, you’re tasked with selling a merchants products for them, or at least driving buyers to the site. The back-end method is simply where, after the affiliate makes a sale, a higher ticket item is offered worth more to everyone involved.
Although this brand of affiliate marketing isn’t risky, per se, it’s still not a cakewalk. Especially in times of economic downturn, it’s harder to sell people on multiple products. The idea – the secret – is to turn buyers into loyal customers. For this, even an affiliate has to operate openly, honestly, and has to know about niche markets and how to satisfy customers.
To run a successful back-end affiliate marketing program, the businessperson is going to need to approach being an affiliate just as they would approach being a legitimate merchant. First and foremost, this means that the marketer needs to find a popular and straightforward merchant to do business with.
Also, all advertising must be handled correctly – i.e. don’t go the “spam” route and don’t mass-mail people on random lists. Social networking websites are always preferred advertising avenues due to the type of one-on-one connection these online communities enable you to make with people. Remember, people use computers for more than shopping. Most spend ample time online.
Starting a blog is another great way to build trust in your affiliate marketing campaign. You’re giving people a look at you, as opposed to some dry ad that’s attempting to sell them a product. Personal relationships help to gain customers, and customers are definitely needed for back-end sales.
Apart from blogging, social networking and other means of communal and personable advertising, it’s also a great idea to be forward and honest with the people whom you’re advertising to. For example, tell people either directly or indirectly that you’re offering many products and/or services.
When people realize that you’re referring them to a merchant with options, they’re more likely to become customers.
Contrarily, pushing hard for a sale with one product might turn people off when you then try to push another after the initial purchase. It doesn’t come across as trustworthy.
The biggest secret of back-end marketing, however, is to treat your marketing efforts as a legitimate business and work to make customers out of everyone. The more they purchase, the more lucrative it becomes for you.