Social networking sites have quickly become one of the most popular online marketing strategies used today. Not only does social marketing reach millions upon millions of customers, but it’s also extremely cost effective when done correctly. YouTube remains one of the best social networking mediums out there and there are many various techniques to use on the site.
Obviously, not every strategy you use for YouTube will lead to gaining subscribers. You’ll need a few advanced techniques in order to build a viable presence on the site. Anything less will either result in no subscribers at all or even being thrown off the site for excessive spanning. Like with anything, there’s a right way and a wrong way to market here.
One of the most appealing attributes of YouTube is the viral videos. If you’re planning on picking up any type of subscribers here, you can’t simply be a commenter on the site. Although that will help you gain some friends, it won’t build a good base. You’re going to need to put up some highly original and highly entertaining videos. Linking can be done multiple ways.
For the videos, let’s forego a lesson in entertainment. What you put up will depend on your market, and you’ll have to research and use your own creative vision in that regard. However, some title tips can be considered advanced strategy here.
You have to face the facts. Your video isn’t going to appear on YouTube’s home page. It works just like a search engine – because it is a search engine – and you’ll have to title your videos properly in order for them to be found. Apart from adding keywords to your video title, also add words like exclusive and leaked to add a level of intrigue.
It’s also important not to have a long title with your video. You want it to be as search friendly as possible. After you work on your title, it’s time to focus on your video description. This is an important feature because it allows you to add some content about your video. You want to be precise here and accurately describe what’s going on, but you can also slide in a link here.
One technique here that could be considered advanced is your thumbnail image. A lot of people don’t consider how their video will be seen in a still frame, but if it’s just an opening credit or a black screen, then most will scroll past your video. Find a great image to use for your thumbnail that bodes well for the overall video.
Having entertaining videos that are easily found is really the most advanced strategy you’ll find in gaining YouTube subscribers. You’ll still need to employ the basic techniques, like being friendly to everyone and subscribing to other people’s pages, but you need to make sure your videos are good enough to lure people in.