What are the main concerns with digital marketing to the mass market?

Having a good marketing and advertising strategy in place means that businesses get the right exposure of services or products there are offering consumers. In the past this proved to be a very expensive operation which involved a lot of planning. Digital marketing came along and offered businesses an affordable option that is proving to
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What are the key factors to take into account when setting up a complete e-commerce website?

E-commerce websites open up many doors and can this can have huge advantages and benefits for both consumers and the business which sets it up. There are however, certain key factors which have to be taken into account to ensure that the e-commerce website works well for the consumer and the e-tailer. An online store
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The importance of branding in the online business market

Branding is a relatively new concept to online marketing and although it was commonly used in the offline marketing world, online marketers remained very much in the background. Things have changed dramatically over recent times and branding is now considered to be an extremely important factor for online businesses to succeed in a very competitive
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How does the growth of tablet PCs affect your decisions in website design?

Technology today has meant that everyone who owns a mobile phone or a tablet PC can access the Internet on their devices no matter where they are. No one has to use either a laptop or static computer to get online whether for business purposes or pleasure. This has meant that many people who want websites
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How do you measure ROI for video marketing campaigns online?

Knowing that your online video marketing campaigns are actually achieving the results you had hoped for is an important factor when it comes to the effectiveness of it. Knowing how to measure how successful they are means being able to calculate your return on investment, known as ROI. This sounds pretty easy to do, but
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How can web technology help me to create a more flexible working solution for my employees?

Everyone who is in business these days realises the importance of accuracy and speed when it comes to dealing with customers over the Internet. Companies have had to rethink their strategies and how they organise the most mundane jobs to the most complicated ones around the office. Employees have had to get up to scratch
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How can technology help my business to expand into social media?

More and more businesses are realising how much they can benefit from the marketing platforms that social media offers them, it is obviously very tempting to jump on the band wagon as soon as feasibly possible. The fantastic leap that technology has offered both small businesses and corporate companies to expand to the far corners
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Creating a Company Knowledge Base – What to Think About?

As your company grows beyond its founders and its first generation of employees, ensuring that the intellectual capital, knowledge and expertise that your company is built on is passed on effectively becomes an important challenge. I worked at a company that had a fantastic knowledge base, which was constantly used and regularly updated. With at
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