Attracting Loyal, Profitable Clients

No matter what type of business you’re planning on running, customers are going to be the most important part of the operation. Even if you do everything right, follow the correct steps, invest your money wisely and offer a good product or service, the business is still going to go belly up unless clients step
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Where is the Value in Your Business Service or Product?

On the road to creating a business, you’ll ask yourself a lot of questions about exactly what you’re providing to potential customers and why they will hopefully spend time and money to do business with you. You’ll question your business idea. You’ll question your marketing approach. More than anything, however, you’ll question your product/service. Whether
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Thinking in Abundance is Vital to Long Term Growth

If you’re a regular person with regular feelings and emotions, you’re probably confused when you read about all the different ways of thinking out there as they relate to business and your day-to-day life in general. There’s assertive thinking, positive visualization, and even something called abundance thinking. How can your brain process all these patterns?
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Using Online Payment Methods Effectively to Drive Down Costs

As the Internet and business has evolved, so too have online payment methods. In the golden days of mom-n-pop stores, it was one step ahead of the Jones to even have a credit card processing unit in your shop, and this is only recent history. In the past two decades, with the online business boom,
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Need an Investor Is Your Business an Attractive Proposition?

One of the hardest things to do when starting a business is to find the necessary capital to get you off the ground. All you could possibly think of that needs to be covered still manages to never be everything once the ball starts rolling. A few hundred for this, a few thousand for that
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Cultivating Market Perception

Market perception is going to be vital to your long-term worth as a business. Knowing how to properly cultivate this perception and promote a positive image is an aspect of business that’s going to benefit you in the long run. To begin working on your market perception, it’s important to develop your positioning statement and
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Creating an Online Brand, the Pitfalls to be Aware of

There’s more to business than just a brand name, certainly, but how many people would drink Coca Cola if it wasn’t Coca Cola? There are many products out there on the market less expensive and that taste relatively the same. However, there’s only one Coca Cola a brand name that has been working for decades
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How is the VAT Increase Planned for Jan 2011 Going to Affect Your New Business?

“Tough luck,” is basically what Chancellor George Osborne said when the new Value Added Tax (VAT) increase was announced. Come January 4, 2001, the VAT will reach 20% and undoubtedly change the way people do business, even if it’s only forcing people to pay more attention to their expenses. The implications for start-up businesses might
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