How to do Competitor Analysis when Starting Your own Business

One of the biggest factors in failing businesses is undoubtedly the stiff competition out there. Far too often, people assume they have an original and winning idea and leap right into their businesses completely unaware of the competition. They then find themselves up against the wall, as their efforts continuously fall short of the competitors
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What are the Right Questions to ask an Internet Marketing Consultant?

Finding the right SEO expert to handle the Internet marketing for your online business can be a tough task if you’re not prepared for the hiring. A lot of people simply outsource their jobs to the cheapest available or the highest rated workers and hope for the best. More often than not, this ends in
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What is the Buzz around Social Media Marketing?

Social media has literally exploded over the past few years. Social networking sites like Facebook are more popular today than email has ever been. It was long thought that the younger generation was flooding the social networking market and causing it to receive these high numbers, but Nielson Online found that it’s actually older people
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Creating a Company Culture That Works in Today’s Technology Age

A lot of businesses struggle in defining their corporate culture. They either find that the culture runs contrary to the marketplace and times in which they’re competing, or they fail to establish a successful culture altogether. Corporate culture is basically an unwritten set of values that sets the tone in the workplace. Corporate culture is
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The Pros and Cons of a Dedicated Office Space

A dedicated office space in the Internet world could be referred to as a virtual office. Simply put, a virtual office is an offsite location where a professional staff steps in and provides services for your business that a real office would. This allows you to maintain a strong sense of professionalism in the business
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How to Build the Right Team for Your Start-Up Company

Finding people you can trust in business is crucial to your success. A lot of businesses fail within the first year of operation, and one of the largest factors of failure is undoubtedly the infighting and multiple directions pulling apart the company’s foundation. This can be eliminated by choosing the right people before you put
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A Short Guide to Organizing a Direct Advertising Campaign

Instead of paying hundreds or thousands of dollars for advertising in a particular unproven market, many businesspeople go another route and employ a tactic called direct advertising. In simple terms, direct advertising is a marketing strategy that streamlines your business marketing efforts by going directly to the customers. Regular advertising means you’ll gain exposure over
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Managing Cash Flow for Company Growth

In any business, cash is the lifeblood that keeps everything afloat. If your money is poorly managed, your company will not only fail to grow, but it might implode and become one of the high percentages of failed businesses. One cash flow problem in business is the time between paying suppliers and employees and the
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What is a Content Management System?

Running a successful business is as much about keeping your affairs in order as it is about marketing and getting customers to buy your product. With so much content coming at you from all directions, it’s important that you learn how to manage it in order to operate an efficient business. Using a content management
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