How to Research Markets for Business Start-ups Part 1

Introduction to Market Research  In the world of business, it’s an ever-changing atmosphere that runs constantly hot and cold, habitually black and white, and never completely the same way twice. Today’s business is so far removed from the business of a few years ago that most attempts to start a business with a 2002 formula
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What exactly is affiliate marketing?

Do you need affiliate marketing to make money on the web? By now, you’re probably well aware of the multitude of ways in which a person can earn a substantial amount of money online. Obviously, any method needs to be employed correctly, and affiliate marketing is no different. To understand if you need affiliate marketing,
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Do you need press releases?

There are quite a few companies out there that always have this question to ask, ‘Do you need press releases?’ For an organization wanting to put forth any information to the public as to the happenings within their organization, the answer of course is yes. Why? Be Professional: It is vitally important that an organization
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Do you need to protect your intellectual property?

The opinions as to whether or not one should protect their intellectual property are vast and varied. Let’s take a look at both sides of the issue, the pros and cons: First let’s start with the pros: If you have a business idea, one unique to the industry you choose to compete in, protection is
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Where can you find funding for a New Startup Business?

Wouldn’t everyone love having a T-Rex-size nest-egg under their mattress when starting a new business? A few million, a few hundred thousand, heck, even a few thousand would make a world of difference. In today’s economy, you’ll be hard-pressed to live your dreams without any sort of tribulations, however minor or severe they may be.
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How to Cultivate Strong Business Relationships to Succeed

In today’s world, having good and strong business relationships has never been more important. Strong management of those relationships is essential in the growth and development of any business, and keeping a tight hold to ensure no relationship suffers will pay off tremendously. Through all the different promotional avenues available, such as advertising, holding, or
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What Being Sticky Means in Advertising

In economics, the term “sticky” describes a situation in which a particular variable is defiant to change. You can see this with nominal wages, and how they’re said to be sticky. Various factors contribute to the “stickiness,” including unions, stubbornness, self-interest, and price regulations. But in the world of advertising, especially on the web, “sticky”
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Why you Need Feasibility Studies

In the realm of business, countless measures are taken to ensure success. From risk assessment to feasibility studies, people work tirelessly to implement various strategies that give any particular venture the best odds for survival. If you’re asking yourself what a feasibility study is, it’s very easily defined. Simply put, feasibility studies are groundwork investigations
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